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ABRAFATI. Brazilian Coatings Manufacturers Association

Pocket Magazine

Pocket Magazine


David Ogilvy, recognized as one of the world’s most successful advertising executives, once said that in times of difficulty, if he had one dollar left, he would invest it in advertising. Exaggerations aside, there is an important lesson in this sentence: one should invest to promote products and services in times of crisis in order to keep them in the minds of customers and create new opportunities.

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