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ABRAFATI. Brazilian Coatings Manufacturers Association



Product Introduction Area: An Opportunity to See Innovations

Commercial lectures introduce lots of innovations to coatings manufacturers.

 Visitors to ABRAFATI 2015 will have yet another important resource to help them learn about newly launched, innovative products, technologies, solutions and services from the companies participating in the Exhibition: the Product Introduction Area, where professionals from suppliers are going to present commercial lectures focused on explaining in detail and demonstrating the striking new developments they are bringing in for this edition of the trade show.

 The area is located within the exhibit space, with free access for all visitors. The lectures to be presented in this area are going to be up to 20 minutes in length, taking place between 12:00 pm and 4:00 pm.

“It’s going to be a very useful place for visitors to watch live demonstrations of innovations from leading suppliers, while encouraging interaction, exchange of information and networking. People seeking solutions to enhance processes or products will be able to see the options available and solve doubts about their application in their industry,” says ABRAFATI 2015 coordinator Telma Florêncio.