ABRAFATI 2019: Preparations for Event that Boosts the Industry Kicked Off
Launch for Congress sponsors revealed confidence in economic upturn in which event to play key role.
Participation in the International Exhibition of Coatings Industry Suppliers, whose 16th edition is slated to take place between the 1st and 3rd of October of next year, is already being planned by major industry players. August saw a group of twenty companies choose in advance the areas they are going to occupy in the exhibit space—a benefit they get for being sponsors to the International Coatings Congress. The floor area sold in this first round exceeded that of the previous edition, which speaks to the level of confidence being placed in ABRAFATI 2019 as a trade show that is going to unleash a more rapid pick-up in business, while boosting innovation and technological development.
The assessment is that the timing of ABRAFATI 2019 is extremely favorable, as it will be taking place after political stability in Brazil is restored by the coming elections, with a positive impact on the economy—which will result in projects previously put on hold being resumed, and new ones being developed, and in increased consumption (the goods consumed being all painted), giving a boost to remodeling and home improvement projects. All of these things will make the industry stronger and eager for innovations come October of next year.
Booth sales will continue on September 11, when a new launch event is going to bring together dozens of other companies that will take part in the Exhibition. This way, the success of ABRAFATI 2019 is beginning to shape up.