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ABRAFATI. Brazilian Coatings Manufacturers Association

Pocket Magazine

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EDITORIAL REVISTA ABRAFATI – 111

ABRAFATI 2017 Boosts Innovation, Value Creation and Market Growth Pocket Maganize

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EDITORIAL REVISTA ABRAFATI – 110

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EDITORIAL REVISTA ABRAFATI – 109

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Editorial – Revista ABRAFATI 108

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Editorial – Revista ABRAFATI 106

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EDITORIAL – REVISTA ABRAFATI 105

1. In the wake of our major event, we can take pride in the great results ABRAFATI 2015 has delivered in terms of creating opportunities, exchanging experiences, disseminating knowledge, networking, discussing new paths, and a lot more.

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EDITORIAL – REVISTA ABRAFATI 104

1. David Ogilvy, recognized as one of the world’s most successful advertising executives, once said that in times of difficulty, if he had one dollar left, he would invest it in advertising. Exaggerations aside, there is an important lesson in this sentence: one should invest to promote products and services in times of crisis in order to keep them in the minds of customers and create new opportunities.

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EDITORIAL – REVISTA ABRAFATI 103

1. Sustainability is the theme of the hour for the coatings industry, in that it needs to tackle the challenges posed by this concept and by its incorporation into its strategy and activities in order to have good prospects for the future. This is a path to which no alternatives exist: the market, society, legislations and the future of our planet demand it. Therefore, we have to follow it, finding the best solutions to achieve the sustainable industry development we advocate, which necessarily contemplates good performance in economic, environmental and social respects.

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